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Paula Comings on the Human Edge in FX: Technology and Client Focus in a Digital Age
Paula Comings on the Human Edge in FX: Technology and Client Focus in a Digital Age
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BTCCSquare news:
Paula Comings, Head of FX Sales at U.S. Bank, emphasizes the enduring importance of human connections in foreign exchange despite technological advancements. With over two decades at institutions like Goldman Sachs and Deutsche Bank, Comings prioritizes client experience—from onboarding to trade execution—while acknowledging AI's disruptive role in hedging strategies and cross-border transactions.
The FX market's commoditization hasn't eroded the need for personalized service, particularly during complex deals like foreign acquisitions. U.S. Bank's client surveys during the pandemic reinforced this philosophy, revealing demand for both technological efficiency and human expertise in navigating currency volatility.
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